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In either case, this strategy can be effective for promoting long form content, first hand data, and similar tools and value driven pages. Niche edit link building is a type of link building in which your link is added onto an existing page on a website. This is very similiar to broken link building and resource link building.
This is often an indicator that those services are focused upon getting links added to low quality sites that often lack relevancy. As with other types of link building, you often get what you pay for, so be sure to choose a reputable niche edit service to significantly reduce the risk of your link building campaign.
This set of tactics goes together very well. Link reclamation is when you reach out to sites that previously linked to you but have since removed or replaced your link. This could be because your content was outdated or the page they linked to may no longer exist. In either case, older websites can often secure a decent number of links using this strategy.
If someone mentions your company by name or references a page, resource, or image on your site without linking to you, that is an unlinked mention. If you were recently mentioned, this can be another great way to secure links by claiming something that is already in place. Link reclamation + unlinked mentions works great for older websites with large historic link profiles or those that have received a lot of press coverage.
If two sites are involved, it is often referred to as reciprocal linking as well. This tactic is heavily debated in the SEO industry. If you properly screen and select link exchange opportunities, it can be beneficial, but it is not without risk. This particular tactic is not one that many people offer as a service, but rather something that may arise in the course of conducting link outreach.
Podcast link building can be a good addition to a comprehensive link building plan. Podcast link building as the name implies is a tactic in which links are acquired by appearing on podcasts. Getting booked on good podcasts can provide a good link placement and the opportunity for branding and referral traffic building.
Essentially, there are two types of PR link building. The first and most common is using a syndication service to push one “release” out to hundreds of websites. This tactic was scrutinized by Google and before using this, it is important to make sure the type of PR you are using fits the overall goals of your campaign.
Typically using a PR firm, a select group of media outlets are contacted and pitched to cover or mention your brand. This is typically a cost method and works best for brands and bigger companies that can sustain a larger monthly budget while momentum is built. Video marketing, like podcast link building, is a hybrid method, allowing you to benefit in more than one way from a piece of content.
When paired with link outreach, videos can serve as the foundation for your outreach efforts. The type of content produced will determine the best use and promotional methods, but overall, this can be an effective means of promoting your business while gaining links. The right video will make or break this strategy, so don’t skimp on production quality.