PWA eCommerce. Do You Need One for Your Magento Business?
Progressive web apps are the next big thing in eCommerce. If you want to get 250% more leads, watch the video to learn more about PWA eCommerce and how to explore its benefits. The video explains progressive web apps in detail and explains how store owners can explore their benefits.
0:00:59 Back to the history of PWA
0:01:41 Why does eCommerce need PWA?
0:06:15 PWA for Magento platform
0:07:51 GoMage Magento 2 PWA theme
💡Just check what you’ll learn in our video on PWA eCommerce.
❔ What is a Progressive Web App?
The concept of PWA was introduced in 2015 by Google. These apps are capable, reliable and install while offering high performance and superior user experience.
💡 What are the benefits of PWA in eCommerce:
➡️ Website speed – progressive web app increase website speed, which directly decreases bounce rate and influences conversions.
➡️ Device agnosticism – PWA can be used on any device and web browser.
➡️ Traffic increase – Google favors mobile-optimized websites and ranks them higher in search results. For AliExpress, the introduction of PWA eCommerce increased the conversion rate by 82%.
➡️ Reduced development cost – instead of developing a website, an iOS and Android app, you can create a single PWA that will work on all platforms.
➡️ Push notifications – Google states that 60% of PWA’s users allow push notifications. You can easily turn then into a powerful tool in eCommerce.
➡️ Offline mode – PWA in eCommerce creates an uninterrupted shopping experience thanks to working in offline mode.
❔ What about Magento 2 PWA?
Magento store owners can easily turn their website into a PWA. Magento plans to invest in the development of PWAs and even create a dedicated section in Magento Marketplace for Magento 2 PWA themes.
GoMage is working on a Magento PWA theme and is getting ready for its release. So, stay tuned!
💡 Useful resources:
Extensive article on Magento PWA:
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